Additional Findings: A Closer Look

The research reveals five unique challenges facing young adults across the Broken Marketplace™. Explore the tabs below to see how each complicates school-to-work pathways for people, and how parents, educators and navigators, and employers can sometimes hold different perceptions of these challenges.

Social Media

The void of relevant and reliable support has been filled by social media for many young adults.

In Their Own Words:

"I watch videos on ‘day-in-the-life of whatever’ to try to see what people actually get up to in their jobs. We've been doing the career test since like seventh grade… it doesn't feel like it's grounded in anything."
- Female Young Adult, 19

From the Research:

  • 65% of young adults are still exploring their passions and what drives them. 72% are actively using social media to explore that.
  • Social media is among the top resources guiding future planning, just as influential as family and friends, while far outpacing school-based resources like guidance counselors and career centers.
  • 70% engage with career content on social platforms: 40% by actively searching, and 30% by seeing it organically while scrolling.
  • 85% of those who seek career guidance on social media report feeling inspired after seeing others progressing towards their goals.
  • YouTube, TikTok, and Instagram are daily tools for at least 3 in 5 young adults seeking career guidance on social media. YouTube is the most trusted platform for delivering educational and career resources.

Expert Commentary

Allison Brady, VP - HarrisX

Help Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.


Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Expert Commentary

Allison Brady, VP - HarrisX

Help Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.


Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

AI

As young adults begin to turn to AI for learning, educators and navigators caution it may undermine career readiness.

In Their Own Words:

"I like tech, but I think sometimes that we abuse it. AI is another whole thing with kids and how they should use it ... one of the biggest skills that kids need for the future is the ability to tell a story … it's about critical thinking. Thinking critically … and writing well."
- AVID Specialist (Navigator)

From the Research:

  • 41% of young adults in school use AI for schoolwork, and 30% of young adults rely on it to learn new skills.
  • But 71% of navigators believe young adults are becoming too dependent on AI, putting their development at risk.
  • 60% of navigators say AI is hindering skill-building for the future workforce.
  • Top concerns include reduced critical thinking (57%), loss of soft skills like teamwork and communication (54%), decreased human connection (50%), and exposure to misinformation (49%).
  • Despite this, 68% still believe AI will expand career opportunities for young adults, highlighting a clear tension as navigators grapple with the potential harms and benefits of AI.

Expert Commentary

Allison Brady, VP - HarrisX

Help Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.


Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Expert Commentary

Michael Ellison, Co-Founder and CEO, CodePath

As AI becomes increasingly embedded in how people learn, we’re entering a critical phase where ease of access can quietly erode depth of understanding. The data in the Broken Marketplace report is striking, yet not surprising. The growing dependence on AI tools isn’t a matter of laziness or disinterest, it’s a reflection of a system that hasn’t yet taught students how to effectively wield these tools.

In our work preparing college students to thrive in tech careers, CodePath sees the urgency of building AI-native fluency. The students we serve, many of whom are first-generation or from under-resourced backgrounds, are deeply motivated to succeed, but they’re also under pressure to move quickly. AI can feel like an equalizer, but without the right guidance, it can also become a crutch.

The risk isn’t just misinformation or over-reliance. It’s the gradual loss of skills that are the most essential to long-term success, like a life-long learning mindset combined with the mental agility to quickly master ever evolving, powerful tech tools and change how we think and workThe real question isn’t whether young adults are using AI or not, but whether they’re being taught to use it in ways that develop agency and long-term fluency. That means holistically integrating AI into education across disciplines as a context for deeper learning and mastery, not just a productivity tool.

The greatest value-add in the future of work won’t come from generating answers quickly, it will come from asking the right questions in the first place.

Mental Health

In a world where traditional markers of success feel uncertain, young adults are prioritizing mental health as a prerequisite to progress.

In Their Own Words:

"I'm focusing on my mental health, and I feel scared to tell my parents as of now that I'm still not ready to start my career. Because they could say: ‘Well, it's time, you know, you need to find a job.' I want them to just understand it a little more and put themselves in my shoes and recognize that this is tough or not easy."
- Female Young Adult, 22

From the Research:

  • 37% of young adults rank mental health as one of the most important factors to their success, ahead of career, finances, and education.
  • 29% say mental health is a top priority for external support, outranking financial planning, money management, and even job training or skills development.
  • 75% are still feeling the aftershocks of the pandemic, with nearly a third (31%) of young adults citing its direct impact on their mental health. Meanwhile, only 22% of parents recognize the pandemic's impact on this generation's mental wellbeing.
  • Mental health is seen by navigators as the second biggest barrier to young adults achieving their personal goals, just behind the lack of a strong support system. And 60% of navigators agree there aren’t enough mental health resources to meet the need.

Expert Commentary

Allison Brady, VP - HarrisX

Help Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.


Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Expert Commentary

Saba Alemnew, Manager, Surgo Health

Mental health and wellbeing are central to how youth define success. Our Youth Mental Health Tracker data of over 4,500 young people across the US revealed that even among youth not experiencing clinical symptoms, 1 in 5 young people report lacking optimism or a sense of meaning, underscoring that wellbeing is foundational to thriving.

Surgo Health data reveals a deep emotional disconnect between youth and parents. One in four young people say they don’t receive the emotional support they need at home, 14% feel unaccepted by their families, and nearly one-third report a parent has insulted or put them down. These emotional fractures have real consequences: youth who feel unsupported are 3.3 times more likely to lack meaning in life and 2.5 times more likely to experience depression or anxiety.

Parents are also the primary gatekeepers to care: 40% of youth turn to them first when struggling. But fear remains a barrier: 83% of youth who don’t seek help cite fear of telling their parents, and one-third say their parents don’t support their desire to access care.

This emotional divide mirrors a broader perception gap with similar misalignments found in workforce pathways: young people feel unheard, unseen, and unsupported. At the same time, youth are telling us exactly what they need: open, two-way, validating conversations with trusted adults; environments that promote purpose over pressure; and systems that treat them as whole people. Addressing the “broken marketplace” means fixing more than guidance pathways; it means creating emotionally supportive ecosystems that center mental health and wellbeing as a driver, not a barrier, to opportunity.

Young Women

Young women 18-24 entering the job market are struggling with lagging confidence, mental health challenges, and a lack of direction.

In Their Own Words:

"I feel like I’ve had the pressure of 'you need to be someone now'. And I feel like right now, it’s okay to realize that I’m 21 and this is the most crucial time of my life … Sometimes I stray away from talking to people about my future because I'm worried it’s going to be an ongoing discussion."
- Female Young Adult, 21

From the Research:

  • Half of young women (18-24) feel unprepared for the jobs of the future, compared to 40% of young men. And 61% of young women are unsure there are enough job opportunities compared to 52% of young men.
  • 42% of young women don’t trust employers to review their applications, compared to 33% of young men, highlighting a major confidence gap in hiring systems.
  • 51% of young women report facing mental health challenges, compared to 36% of young men, a 15-point gender gap that highlights the disproportionate mental strain young women carry.
  • 66% believe the American Dream is out of reach or doesn’t exist, 11 points higher than men.
  • Just 29% say they know what drives them, compared to 42% of young men. Only 31% of college-educated women know what they are passionate about.

Expert Commentary

Allison Brady, VP - HarrisX

Help Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.


Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Expert Commentary

Stephanie J. Hull, President and CEO, Girls Inc.

Participants in Project Accelerate, a Girls Inc. initiative supporting young women as they enter college and the workforce, report that learning self-advocacy is the most valuable part of the program and that mental health is one of their most significant areas of focus as they launch their careers. Our evaluation aligns with the Broken Marketplace research, affirming that a sense of purpose and mental wellness go hand-in-hand.  

The Broken Marketplace report shows a disheartening but not altogether surprising disparity in feeling prepared for the workforce between young women and young men. While women still experience greater challenges, this study demonstrates that having a navigator who is properly prepared and resourced—a core element of participation in Girls Inc.—can make a positive difference. We know that it takes a holistic approach to prepare girls and young women for success, as the Broken Marketplace report confirms.

Internships are another key element of the Project Accelerate experience and are cited by participants as particularly valuable. Paid internships are especially important in a job market where, as the Schultz research notes, employers are looking for experience even for entry-level positions. In a survey of companies that host Project Accelerate interns, it was demonstrated that the resources and support companies provide during these early work experiences are making a difference both for interns and for the companies where they are placed.

4-Year Degree

While most agree that skills and experience are just as important—if not more—than a degree, inertia continues to keep the college degree in demand.

In Their Own Words:

"Even if I do get my master's, there's so many people who get their degrees, and then don't even end up using that degree at all. And I just really hope that's not my case, because I feel like I've kind of put myself through this for no reason."
- Female Young Adult, 20

From the Research:

  • Just 51% of both young adults and parents believe a college degree is worth the investment, citing high tuition and no guarantee of a job as reasons it is not.
  • 65% or more across all groups agree that a degree alone isn’t enough to secure good employment, and that skills and experience matter more.
  • Employers echo this shift: 58% say skills are more important than degrees, and 76% are open to adjusting education or experience requirements in entry-level hiring.
  • Career navigators express support for non-college pathways, but in practice 70% still advise young people to pursue a college degree.
  • The 4-year degree also remains the #1 post-secondary path that parents advise, even as many express doubts about its value and claim to support alternative options.

Expert Commentary

Allison Brady, VP - HarrisX

Help Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.


Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Further Commentary, Updates, & Earned Media

Understanding Young Adults in a New Way  

Young adults face different challenges and opportunities on their journeys from school to work. We identified five distinct segments of 18–24 year-olds, defined by their demographics, circumstances, and mindsets. These key segments offer a clear framework to design more precise, effective support.

Explore

A Better Marketplace

Our research provides key insights to not just patch the old model, but to design a better marketplace with more informed choices, accessible resources and greater opportunity for all.

Go Deeper

About the Study

Download the full report, explore the methodology behind the data, and learn more about the partners involved.

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